SOCIAL MEDIA MANAGEMENT /
CONTENT & STRATEGY
Helping businesses build a stronger social presence through strategy, content, creative direction, and campaigns designed to turn attention into growth.
Built a cohesive social presence across platforms, leading the full content pipeline from strategy and visual direction to on-site photo and video production, editing, copywriting, publishing, and paid social.
CURATED FOUNDERS COMMUNITY · EVENTS
Led social strategy and end-to-end content execution, building a cohesive premium presence and translating founder events into ongoing social storytelling across New York and San Francisco.
AI TECH · B2C
Developed and executed a full-funnel paid media strategy. Shifted from static AI-generated creatives to authentic, trust-building campaigns across four platforms.
B2B BEAUTY SOURCING
Repositioned a B2B beauty supplier's social presence from consumer-facing aesthetics to a professional industry brand. Managed the full content pipeline.
SUSTAINABLE FASHION PUBLICATION
Researched sustainable and unsustainable fashion practices and translated findings into a cross-platform content strategy.
Handled graphic design, video editing, and motion graphics across all channels.
NYC / ATLANTA
I'm Valeria, a creative strategist and social media manager with a design background. I work across strategy, creative direction, content production and performance marketing, allowing brands to work with one creative partner from concept through execution.
03 / EXPERTISE & SERVICES
Social Strategy
Audits, positioning, content pillars, calendars, campaign planning
Content Production
Creative direction, on-site shoots, short-form video, photography
Design + Editing
Reels, paid creatives, carousels, graphics, branded social systems
Social Management
Publishing, captions, profile optimization, community and reporting
Paid Social
Campaign concepts, Meta Ads, testing and performance optimization
Ready to grow?
Let's make your socials worth following.
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